SmartPak Sparks Free Returns

By August 1, 2012

SmarPak is throwin’ down in the online sales arena, going for the championship title in terms of convenience with its new “free shipping on all returns of tack and apparel.” The idea is to try to make online shopping “totally risk-free.”

Navy-blue nylon fleeced-lined jacket.

In addition to clothing, like this fleece-lined nylon jacket, SmartPak offers tack, accessories and supplements.

Donnie Steele, vp of SmartPak, Tack and Apparel, says the idea is to recreate the fitting room “right in the comfort and privacy of your own home (or barn!),”  extending a test period on everything from breeches to blankets. “If you or your horse try it on and it doesn’t fit, then you can return it, totally free of charge.  Just use the prepaid return label we include with every order and we’ll take care of the shipping,” Steele said.


There is certainly something to be said for the tactile experience of visiting a local retail shop, not the least of which is gossiping with the sales girls (who at their best places have the total scoop on what’s about to hit shelves), and glimpsing the occasional cowboy (or, in L.A., actor researching a role).

Still, there are times when the exact thing you want just isn’t on the shelves, or there isn’t a good gear-and-apparel store nearby. It’s nice to have options, and in this day and age, it’s great to hear the word “free”!

When placing an initial order, SmartPak offers free shipping on AutoShip SmartPaks over $40, orders shipping to barns, and all orders over $75. “It really is the closest thing to having a tack store right in your own home,” Steele enthused.

SmartPak's portion-sized supplemental offerings.

Just rip off the lid and pour: The eponymous "SmartPak" is, literally, a convenience pack of pre-measured supplements.

To see SmartPak’s full inventory of equine-related products visit


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