About TEN

The Equestrian News is an all-disciplines media vehicle covering every aspect of horse ownership and enjoyment. From recreational trail riding to the highest levels of international sport, if it involves horses, you’ll read about it here!

The Equestrian News print edition is published monthly, focusing primarily on news about and of interest to horse owners in California and the Western U.S. It is distributed free to readers in tack shops, feed stores, stabling facilities and grocery stores throughout California, Oregon, Washington, Arizona and Nevada. It is also available by subscription and can be mailed to your home for $20 per year.

The Equestrian News online edition includes expansive coverage of national and international topics. It is available free of charge.

TEN is based in Los Angeles, California. Interesting statistics* about the California horse industry, available from the American Horse Council, include the following:

  • California is home to an estimated 698,000 horses (second only to Texas, with 979,000.  The third most populous horse state, Florida, has 500,000.)  In California, more than 70 percent of horses are involved in showing and recreation.
  • The California horse industry produces goods and services valued at $4.1 billion.
  • The national industry has a $7 billion impact on the California economy when the multiplier effect of spending by industry suppliers’ employees is taken into consideration. Accounting for off-site spending of spectators would result in an even higher figure.
  • 311,100 Californians are involved in the industry as horse owners, service providers, employees and volunteers. Even more participate as spectators.
  • The California horse industry directly provides 54,200 full-time equivalent jobs. Spending by suppliers and employees (in California and other states) generates additional jobs in California for a total employment impact of 130,200.

The Equestrian News is owned and managed by Paula Parisi, who purchased it  in 2011 from Nancy Cole Silverman, who founded the publication in 2002 and served as publisher and editor for its first seven years. In 2008 she partnered with Parisi, who segued over from the entertainment industry and was named editor in chief, while Cole Silverman focused on duties as publisher. With the sale of TEN in 2011 Silverman Cole assumed the title publisher emeritus.

* American Horse Council 2005 Study.


Copyright 2011 The Equestrian News